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Rural Micro Enterprises & Rural
Crafts
Training Aims
Small rural businesses (with a staff of less than 10
full time equivalent people and a turnover or net worth of below €2
million) located in a rural part of the East of England which fit one
of the following business descriptions are now eligible to benefit
from this training support.
For example: Public houses, Food retail (with a regional food focus),
Specialty food businesses (with a regional focus), Adding value
businesses which focus on farm produce (non food), Garages, Post
offices, Tradesmen (builders, plumbers, electricians who focus on
servicing farming & other rural businesses), Vets, Conservation and
land managers organisations, Small scale tourism attractions, Green
technology companies
The courses cover a range of managerial skills,
diversification and business planning, marketing and build an in-depth
understanding of the retail market, consumer behaviour, quality
assurance and customer care. Training also includes the way
environmental policies impact on the industry. The rural crafts
training focuses on traditional rural trades used in heritage
building. Business management training is relevant to all activities
in this sector.
If you would like to become involved with the Food,
Diversification & Rural Crafts Skills Group or have comments to make,
please contact
landskills@easton-college.ac.uk
Courses are available to help further develop a wide
range of skills, for instance:
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Technical skills for rural businesses with a focus on
helping diversifying farmers entering the food sector to acquire
skills in marketing, sales, food preparation, new product
development, quality assurance, customer care and hygiene.
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Rural craft skills with a particular focus on practical
heritage building skills (e.g. joinery and timber repair, thatching,
stone and brickwork restoration etc.)
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Training in building and environmental conservation
philosophy and understanding of the issues.
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Training in the development of staff to recognise the
importance and implement customer care.
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Higher level skills for rural businesses in business
and investment planning for diversified enterprises.
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Technical and managerial skills for rural businesses in
marketing and customer account management.
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Food marketing for farmers; including understanding
consumers and the marketing mix: product/price/place/promotion.
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Getting the best from supermarkets including; structure
of retailing, retail trends (including impact of recession),
retailers strategies, what retail buyers want, how to be a good
supplier, making the most of local provenance.
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Collaborating along the supply chain: defining supply
chains, how supply chains have evolved, benefits of collaboration,
understanding value, understanding waste, performance improvement.
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