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Food, Diversification & Rural Crafts
Training Aims
Training in this sector is guided by a group of
farmers, skilled craftsmen, food producers and consultants associated
with the industry. They will oversee the delivery of training in this
area and ensure that training is up-to-date and answers the needs of
the industry.
The courses cover a range of managerial skills,
diversification and business planning, marketing and build an in-depth
understanding of the retail market, consumer behaviour, quality
assurance and customer care. Training also includes the way
environmental policies impact on the industry. The rural crafts
training focuses on traditional rural trades used in heritage
building. Business management training is relevant to all activities
in this sector.
If you would like to become involved with the Food,
Diversification & Rural Crafts Skills Group or have comments to make,
please contact
landskills@easton-college.ac.uk
Courses are available to help further develop a wide
range of skills, for instance:
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Technical skills for rural businesses with a focus on
helping diversifying farmers entering the food sector to acquire
skills in marketing, sales, food preparation, new product
development, quality assurance, customer care and hygiene.
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Rural craft skills with a particular focus on practical
heritage building skills (e.g. joinery and timber repair, thatching,
stone and brickwork restoration etc.)
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Training in building and environmental conservation
philosophy and understanding of the issues.
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Training in the development of staff to recognise the
importance and implement customer care.
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Higher level skills for rural businesses in business
and investment planning for diversified enterprises.
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Technical and managerial skills for rural businesses in
marketing and customer account management.
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Food marketing for farmers; including understanding
consumers and the marketing mix: product/price/place/promotion.
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Getting the best from supermarkets including; structure
of retailing, retail trends (including impact of recession),
retailers strategies, what retail buyers want, how to be a good
supplier, making the most of local provenance.
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Collaborating along the supply chain: defining supply
chains, how supply chains have evolved, benefits of collaboration,
understanding value, understanding waste, performance improvement.
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